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Branding
Branding
Branding

Draftline Rebrand

Draftline Rebrand

Draftline Rebrand

Overview

Overview

Overview

We were appointed to develop and design Draftline Johannesburg's brand guide, a digital agency that handles all of ABinBev's alcoholic brands marketing and advertising.

Approach

Approach

Approach

We took Draftline's existing logo assets and built a cohesive, modern, responsive brand system. We ensured consistency through clearly defined rules for every touchpoint and execution.

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